I help teams understand what's broken, why it matters, and what to do about it.
I'm a product designer based in Sydney, focused on research-led UX — audits, information architecture, interaction design, and turning messy briefs into clear recommendations. I work across corporate, consumer, and internal product.
Seven in ten visitors bounced from the homepage. I audited the site, benchmarked it against four competitors, and wireframed a clearer path forward.
A/B tested a video unit redesign on both BWS and Dan Murphy's homepages. Desktop lifted. Mobile needed iteration. Estimated revenue upside if both platforms optimise: $430k–$600k p.a.
Store teams were missing orders. Delivery drivers arrived before notifications. Seven in-store interviews revealed three disconnected tools and a trust problem with the most accurate one.
As the design chapter grew, leadership had no unified view of what 10+ designers were working on. I noticed the gap, built the solution without a brief, and handed over a live dashboard before the problem had a name.
Phase two used the Figma REST API to crawl the entire design workspace — surfacing every detached or legacy component across hundreds of files. A 40+ hour manual audit reduced to a 10-minute script run.
Store staff weren't receiving order notifications reliably. Delivery drivers were arriving before the notification. I ran seven in-store interviews across high and low volume BWS locations to diagnose the failure modes across three disconnected systems — POS, RF device, and ECF.
Delivered 12 prioritised recommendations across order notifications and order management, tiered by effort and impact.
Designed an uplift to the BWS homepage video unit — moving the header below the video, full-width carousel, and a brand-approved colour background to connect the video to the product. Brand approved March 2025.
The split result told its own story — desktop and mobile needed different solutions. Recommended pausing mobile, iterating on the design, and retesting. Estimated incremental revenue if both platforms optimised: $430k–$600k p.a.
I'm Jon — a product designer who leans heavily on research, data, and structured thinking before touching a frame. My background sits at the intersection of UX strategy and execution: I'm as comfortable in a heuristic evaluation as I am in Figma.
I've worked across corporate websites, consumer apps, and internal tooling. I care about making the right thing before making the thing right — which means a lot of time understanding the problem before proposing a solution.
Based in Sydney. Open to product design roles, UX audits, and research-led engagements.
Open to full-time roles and freelance engagements.